How angry would you be? You walk into a dealership with Lexus signage and the salesman says he is a Lexus dealer. The price is right and you jump on the opportunity only to find that you just bought a salvaged Kia with mismatched headlights and “Lexus” logos. Of course this couldn’t happen as laws protect consumers from this type of fraud and misrepresentation.
Until recently, there were no such laws in the arena of cosmetic surgery in Utah. In fact, a majority of states still don’t have truth in advertising laws protecting the cosmetic surgery consumer.
A major victory for patient safety and truth in advertising in Utah occurred on March 19, 2012 when H.B. 126 was signed by Utah Governor Gary Herbert. A portion of this bill requires that physicians who use the term “board certified” do so after meeting very specific criteria. The term “board certified in cosmetic surgery” will become a thing of the past as there is not an ABMS recognized “board of cosmetic surgery”.
Of course this bill WILL NOT stop non-plastic surgeons from doing cosmetic surgery and I don’t think it should.
What this bill WILL do is help the patient know what her surgeon is board certified in.
What this bill WILL do is help the consumer know she is in a Kia dealership when she is looking for a Lexus!