The internet is fascinating. The amount of information that is available to us at the click of a button is amazing.
Ten years ago if a patient was looking for a plastic surgeon they may have looked in the phone book. How do you pick a good plastic surgeon from a phone book ad? Look for the prettiest ad? Just pick the full page ad?
Along came the internet. Many of the patients that I see in consultation have been to my website prior to their visit. Here a patient can find additional information about me and the procedures that I perform. The patient can feel at least somewhat comfortable walking into the consultation.
It is interesting to see how patients find my website. The most commonly searched keywords include my name in them. The other most common keywords used to find my website are (in order of popularity) utah plastic surgery, breast reduction photos, breast augmentation photos, mommy makeover cost, utah breast augmentation, mini tummy tuck video, tummy tuck photos, mini abdominoplasty, plastic surgery utah, mini abdominoplasty photos, breast augmentation utah, plastic surgery financing, and utah plastic surgeons.
Many of the next 20 keywords searched are “photos”. Other than my home page, the pages that are most visited on my website are photos pages. People love the visual and feel they can gain a lot from the before and after sections of websites. That is just something you cannot display in a bilboard, newspaper ad, radio, T.V. or a phone book.